Which do you think is more important when writing a proposal, benefits, or objections?

What will be an ideal response?

Answer: Students' answers may vary. Every proposal must address audience requirements. If your proposal can't satisfy your audience's requirements, either stated or unstated, your proposal will not be accepted. But a good proposal will go beyond requirements and consider how your audience will benefit from your proposal. This may mean pointing out some perks of accepting your proposal, like saving money or time, or allowing the audience to be in compliance with certain regulations. If it is a competitive proposal, advantages that you have over your competition would be important to emphasize. You can also consider the objections your audience may raise, and address them by concession or refutation to diminish their power. Out of benefits and objections, what is more important will probably vary from project to project. If there are strenuous objections to a proposal that you can overcome, then this could be more powerful than pointing out a couple of beneficial but minor perks. On the other hand, if you can highlight a major and unexpected benefit, this will have a greater impact in terms of influencing people.

Business

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Which of the following would be the best way to open a solicited application letter?

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