An arbitrator's ________ may be enforced in a court of law if it is authorized by a binding agreement

In the IMC planning process, an examination of competitors is used to identify major suppliers for the firm

Indicate whether the statement is true or false

Identify the situation where channel members have significant bargaining power over the marketing manager

A) When the channel's sales volume is low relative to the product's total sales volume. B) When the product is well differentiated from competitors. C) When the channel poses a credible threat of backward integration. D) When the channel has high switching costs.