In a libel suit, the plaintiff must prove identification. What does this mean?
a. that he or she was pictured in the content
b. that his or her personal data was exposed, risking his or her identity
c. that he or she is, indeed, the subject of the content
d. that audiences thought the content was about him or her
d. that audiences thought the content was about him or her
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A motivational strategy that explains why your informative presentation is important to audience members is referred to as a
a. stimulus step. b. credibility step. c. value step. d. preview step. e. needs step.
Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign?
A. They are not embracing the realistic component of effective objectives. B. They are not embracing the specific component of effective objectives. C. They are not embracing the time-specific component of effective objectives. D. This is a strong objective statement to have for this campaign.