Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only. The Saturn Web site gave detailed price information without the need for or involvement of a salesperson
What pricing objective did Saturn use?
Saturn used the customer satisfaction pricing objective. Saturn recognized that many people hate to buy new cars because they may feel the dealers are untrustworthy. The objective was not only to satisfy customers but also to generate a new breed of car salespeople who used low-pressure sales tactics and promised customer satisfaction and long-term service.
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The calendar feature of a learning management system focuses on ______.
a. contact information for classmates b. ways to access outside learning materials c. grading policies d. assignment due dates
Ivan was interested in buying a 40 acre parcel of commercially zoned property offered for sale by Land Co. He thought he might build a professional office complex, but would not know for sure until he consulted with soil engineers and architects. To make certain that the property was not taken off the market or sold to another buyer while he was deciding, he gave Land Co. $15,000 to keep the offer open for 3 months. This is an example of a __________________
a. Merchant's firm offer b. Option contract c. Preliminary negotiation d. Bargained for exchange