A sporting goods store could use customer clustering to group customers based on the type of sporting goods they purchased, such as fishing supplies, hunting supplies, and so forth

Which of the following is the BEST example of an effective goal for an employee?

a. improve customer satisfaction ratings b. increase sales by 10% during the next quarter c. reduce employee turnover d. cut inventory costs by the end of the year

Consumers are more likely to discuss brands online if they are salient and come easily to mind

Indicate whether the statement is true or false