For the student advisement service at a university, business majors and education majors would constitute two different product families
Indicate whether the statement is true or false
TRUE
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Cause-related marketing efforts are unlikely to backfire as customers generally view the company's motives as genuine
Indicate whether the statement is true or false
How does advice to clients from lawyers differ from advice given clients by public relations practitioners?
A) Lawyers advise clients what they should do, within the letter of legal requirements, to defend themselves in the court of public opinion. B) Public relations practitioners advise clients what they must do to defend themselves in a court of law. C) Lawyers advise clients what they should do, within the letter of legal requirements, to defend themselves in the media. D) Public relations practitioners advise clients what they should do to defend themselves in the court of public opinion.