The products and services that leverage the new developments in the study of human genes and capitalize on the trends toward wellness is called:
A. rational drug design
B. genometrics
C. personalized medicine
D. pharmacogenomics
E. epigenetics
C. personalized medicine
Personalized medicine is a term used to describe the products and services that leverage the science of genomics and proteomics and capitalize on the trends toward wellness and consumerism to enable tailored approaches to prevention and care. How genes cause the expression of certain traits in individuals is a science called genometrics. Pharmacogenomics is the science that defines how individuals are genetically programmed to respond to drugs. Rational drug design is the use of computers to create drugs designed to attack specific diseased cells or to otherwise pinpoint delivery and enhance efficacy. Epigenetics is the study of changes in gene activity.
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