The Public Relations Society of America is the professional public relations association

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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Effective audience analysis requires an understanding of audience ________, which means an

examination of listeners' perceptions and their tendencies toward selective exposure and attention. Fill in the blanks with correct word

Communication & Mass Media

Contain

A) Preparing to adapt to changes in the environment or context B) Used to establish communication over a distance C) Conscious analysis of message and of media to be used in response D) Other person fails to provide desired reaction E) Unfavorable verbal or nonverbal acts F) Feedback proffered at the appropriate time G) Used to store, process, and provide data H) No learning occurs with this practice I) Make a new interpretation of a misunderstanding J) Intently aware of another's message K) Request that falls outside normal range of requests L) Crosses the threshold of intolerance M) Allows affected members to express concerns

Communication & Mass Media