Mandy's Printing Inc. manufactures and sells photocopiers, printers, and scanners to various offices. This is an example of__________
Fill in the blanks with correct word.
ANSWER: business marketing
This scenario illustrates business marketing. Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
Business
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Organizations are often instrumental in helping consumers to identify their own needs. Marketers refer to this need recognition as
A) consumer potential. B) customer demographics. C) customer psychographics. D) consumer satisfaction. E) consumer activism.
Business
A "typecaster"
(a) squelches the ambition and creativity of employees without knowing it, (b) is not sensitive enough to see the potential abilities of employees, (c) wants to classify and pigeon-hole all employees.
Business