One advantage of personal selling is:
A) success is not measured just by sales volume but also by customer satisfaction.
B) top sales people use an indirect approach to close the deal.
C) the sales person knows what the company wants and works for company's perspective.
D) All of the above
Answer: A
You might also like to view...
Gen Xers:
a. spend the least on housing than any other cohort. b. control seventy percent of America's net worth. c. are aged between twelve and eighteen years. d. spend more on food than any other cohort.
Which of the following describes a simulated test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above