Franchising is a contractual agreement where one company sells the rights to its brand, logo, and business model to another company

Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel?

A) dual or multiple distribution system B) intermediation C) knowledge management D) supply chain management E) vertical marketing system

The need to apply for a patent would most likely arise during which phase of new product development?

A) business analysis B) technical development C) test marketing D) strategy development E) product proposal