How do organizations use a product differentiation strategy to distinguish their products from competitors?

What will be an ideal response?

ANSWER: The positioning strategy that many firms use to distinguish their products from competitors is based on product differentiation. The distinctions between products can be real or perceived. For example, Kentucky Fried Chicken differentiates itself from other fast-food fried chicken restaurants with its secret blend of eleven herbs and spices (perceived), as well as unique offerings like the Double Down, Famous Bowl, and Bucked & Bites Meal (real). However, many everyday products, such as bleaches, aspirin, unleaded regular gasoline, and some soaps, are differentiated by such trivial means as brand names, packaging, color, smell, or "secret" additives. The marketer attempts to convince consumers that a particular brand is distinctive and that they should demand it.