When can an ordinary word such as "window" be granted trademark protection?
A) If the word has acquired a secondary meaning
B) If the word has become a generic term
C) In any situation if the applicant is the first to apply for trademark protection of that word
D) If the applicant has used the word in the name of its product for at least 10 years
E) If the applicant can prove that the use of the word is novel
A
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The stage of the marketing research process that may be eliminated is _____
a. problem definition b. implementation of findings c. recommendations d. primary data generation
Wyoming Company has 40,000 shares of its common stock outstanding. Dakota Company owns 35,000 shares of Wyoming Company's stock. Which of the following methods should Dakota Company use to account for its investment in Wyoming Company?
A) market-value B) equity C) consolidated financial statements D) cost