After years of being an entrepreneur, Wynn has come to you for help in establishing his first Web site. He has expressed a desire to have a site with all the "bells and whistles" he can get

What should your advice to him be? Which other factors should he consider before launching an e-commerce site?
What will be an ideal response?

Keeping up with technology does not necessarily mean, "more is better." In developing a Web site, the primary focus should be a simple design, easy navigation, and quick download. Avoid busy clutter ("bells and whistles") and provide meaningful information in a secure environment. A successful Web site plan should include promotional and advertising support.

The factors to be considered include:
1. How a company exploits the Web's interconnectivity and the opportunities it creates to transform relationships with its suppliers and vendors, its customers, and other external stakeholders are crucial to its success.
2. Web success requires a company to develop a plan for integrating the Web into its overall strategy. The plan should address issues such as site design and maintenance, creating and managing a brand name, marketing and promotional strategies, sales, and customer service.
3. Developing deep, lasting relationships with customers takes on even greater importance on the Web. Attracting customers on the Web costs money, and companies must be able to retain their online customers to make their Web sites profitable.
4. Creating a meaningful presence on the Web requires an ongoing investment of resources-time, money, energy, and talent. Establishing an attractive Web site, with attractive photographs of products, is only the beginning.
5. Measuring the success of its Web-based sales effort is essential to customers whose tastes, needs, and preferences are always changing.