Lyndon went to a website that sells barbecue grills and read reviews of several different models. He has requested more information about a Weber grill that appeared to meet his needs, but he is not yet willing to give up his search to find the perfect grill. As far as Weber is concerned, Lyndon is in which step of the AIDA concept?

Retailers can use price as an adaptive mechanism with price adjustments

Indicate whether the statement is true or false

Which of the following is a relevant question to ask a financial planner?

A) What are your credentials and professional designations? B) Would you provide us with references? C) Would you show us a similar financial plan you have done for someone else? D) Will you provide us with a written estimate of your services and their cost? E) All of the above