What is the primary purpose of a pitch letter? Identify some of the uses of a typical pitch letter
What will be an ideal response?
The main purpose of a pitch letter is to sell an idea for a story. A typical pitch letter can be used to pitch a story, suggest an idea for a talk show segment, secure an interview with a certain person about a specific subject, position a person or organization as an expert available for comment, or explain why a connector should devote some time to an accompanying press release or press kit.
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Positioning refers to the act of:
A) determining what areas of the globe to target. B) ensuring a choice retail shelf location. C) differentiating a brand in customer's mind. D) formulating a private label strategy. E) formulating a companion product.
Which of the following is a cultural component that implies gauging the beauty and appeal of artwork?
A) customs B) mores C) folkways D) aesthetics