Mindy is a leader with strong character, so even when her boss asks her to cheat a little on reporting financial results, Mindy resists the demand

Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________

A) consumers' brand experiences B) competitors' threats C) consumers' existing wants D) competitors' strengths E) consumers' future demands

Which of the following is NOT a capital structure question?

A) A delivery company chooses to buy more trucks. B) A manufacturing firm chooses to take the discount for paying accounts payable early. C) A retail firm chooses to use a new supplier. D) None of the above are capital structure questions.