For a firm that has both debt and equity,

Which of the following is NOT part of a target marketing strategy?

A) dividing the market into segments based on customer characteristics B) identifying a market that is likely to buy a product C) selecting one or more segments as target markets D) developing a product to meet the needs of a specific market segment E) positioning a product

A decision maker using the maximax criterion on the problem below would choose Alternative ________ because the maximum of the row maximums is ________

States of Nature 1 2 3 Alternative A 50 55 60 Alternative B 30 50 80 Alternative C 70 80 70 Alternative D -100 -10 140 A) A; 60 B) B; 80 C) C; 70 D) D; -100 E) D; 140