The rule breaker is an important role for a manager to assign to foster creativity
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: This person goes beyond organizational boundaries and barriers to ensure success of the creative endeavor.
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________ refers to the task of securing editorial space–as opposed to paid space–in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization
A) Advertising B) Media planning C) Communication design D) Publicity E) Copy testing
Storytelling is important to the modern manager because _____
a. it enables the manager to create meaning for employees b. it allows the manager to prevent legal problems from happening c. it is the best way to teach "autoimaging" employees how to perform their technical duties d. it promotes feelings of ambiguity in stable times