Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________
A) is targeted at many individual and household customers
B) relies upon frequent impulse purchases
C) emphasizes advertising more than any other element of the promotion mix
D) typically involves competitive bidding and price negotiations
E) usually has one person involved in purchase decisions
D
Business
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Independent variables are also called predictor variables.
a. true b. false
Business
Members of Generation Y are generally open to overt branding practices and a "hard sell," making product placements in computer and video games a popular way to reach this cohort
Indicate whether the statement is true or false
Business