A decision-making tool used to understand and use the opinion of each and every project member best describes

In television advertising, the combined impact of message frequency and reach produces an index called ________

A) customer response index B) marketing penetration index C) advertising elasticity index D) gross rating points E) market share index

Which of the following is not characteristic of a valid contract?

A) It can be viewed as private law between the parties. B) It will have at least two parties. C) The parties must have the contract's terms approved by the appropriate court. D) A court will enforce its terms if the parties do not voluntarily perform.