Escobar, a global enterprise selling athletic shoes, procures its shoes through contract manufacturing agreements with producers in developing nations. It uses its expertise in distribution and sales to promote these products

In this case, the marketing strategy used by the company is referred to as ________.
A) franchising
B) direct investment
C) product sourcing
D) joint venture

C

Business

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Firms that pursue which of the following strategies focus on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects, and location economies?

A. International B. Transnational C. Localization D. Global standardization E. Nationalization

Business

If you lose a standards battle, your only real option is to exit the market

Indicate whether the statement is true or false

Business