When Nike paid tennis star Serena Williams over $60 million to endorse their tennis products, they capitalized on her ________

A) charismatic power
B) information power
C) legitimate power
D) coercive power

A

Business

You might also like to view...

In a mixed integer model, all decision variables have integer solution values

Indicate whether this statement is true or false.

Business

Professor Rob makes positive statements about his students in a report to the dean. Professor Rob is demonstrating ________ components of attitudes

A) motivational B) cognitive C) behavioral D) citizenship

Business