____________ results in differential customer response to marketing activities

Sales for boxes of Girl Scout cookies over a 4-month period were forecasted as follows: 100, 120, 115, and 123. The actual results over the 4-month period were as follows: 110, 114, 119, 115. What was the MSE of the 4-month forecast?

A) 0 B) 5 C) 7 D) 108 E) None of the above

Internal control is often referred to as a(n) ________, because it permeates an organization's operating activities and is an integral part of management activities

A) event B) activity C) process D) system