In the international communications process, an international marketing executive with a product message to communicate acts as a(n) _____.
A. decoder
B. information source
C. receiver
D. encoder
E. noise source
Ans: B. information source
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Which type of direct marketing would make the most sense for Reliable Tool to use to supplement personal selling, considering that the company has only a few customers but very deep lines of complex products?
A) life cycle marketing B) DRTV C) infomercials D) catalogs E) email blasting
Mark owns a bar. The bar has a back room where Mark has some slot machines. Mark lets some of his patrons play the machines, and Mark keeps any profits
This type of gambling is illegal where Mark lives. Mark wanted to purchase insurance in case his slot machines were confiscated by the police. Such an insurance contract would not be enforceable. Which requirement needed to form a valid insurance contract is missing? A) consideration B) offer and acceptance C) legal purpose D) competent parties