Decisions concerning the selection of a target market and the creation of a marketing mix are made primarily as part of the ________ component of the marketing planning process

A) marketing objectives
B) marketing strategies
C) marketing audit
D) market monitoring
E) resource allocation

B

Business

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) According to the textbook, is brainstorming an effective method for organizing all kinds of communication?

A

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An example of an ________ question is "Explain how you make a purchasing decision."

A) open-ended B) closed-ended C) true/false D) multiple choice

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