A large installed base has the tendency to push you down the learning curve

Identify a criticism that is often associated with marketing

A) It makes customers buy things that they do not really want. B) It is not helpful in creating customer value. C) It fully ignores customer needs and wants. D) Marketing is often restricted to branding and communication.

A demand curve shows the number of units the market will buy in a given time period at different prices that could be charged

Indicate whether the statement is true or false