In preparing a formal proposal, how should you determine whether to treat the letter of transmittal as a positive, negative, or persuasive message?

What will be an ideal response?

Answer: The way you handle the letter of transmittal depends on whether the proposal is solicited or unsolicited. If the proposal is solicited, approach the letter of transmittal as a positive message—highlighting those aspects of your proposal that may give you a competitive advantage. If the proposal is unsolicited, approach the letter as a persuasive message that must convince the reader that you have something worthwhile to offer, something that justifies the time required to read the entire proposal.