In a short essay, describe the process of coding and discuss the purpose of a field and a record. Include a specific example to support your answer. Next, describe the purpose of a codebook in the coding process
What will be an ideal response?
Coding means assigning a code, usually a number, to each possible response to each question. The code includes an indication of the column position and data record it will occupy. For example, gender of respondents may be coded as 1 for females and 2 for males. A field represents a single item of data, such as gender of the respondent. A record consists of related fields, such as sex, marital status, age, household size, and occupation. Thus, each record can have several columns. Generally, all the data for a respondent will be stored on a single record, although a number of records may be used for each respondent. It is often helpful to prepare a codebook containing the coding instructions and the necessary information about the variables in the data set.
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When developing a communication for those who may not be comfortable with your language, what could make the communication easier to understand for the receiver?
A) Industry jargon B) Words with several meanings C) Long paragraphs D) Limited transitions E) Short, plain words
When developing a message, which of the following will contribute to the impact of the message?
A) Assuming the audience has experience with the subject matter B) Organizing and clarifying all essential information C) Using words and phrases designed to impress the audience D) Using subject specific and complex language whenever possible E) Writing for the most senior member of the organization who may read the message