Which of the following conditions necessitates that the objective of advertising should be to stimulate more usage of a product?
A) The advertised product belongs to a nascent product category.
B) The company is not the market leader.
C) The advertised brand is superior to the market leader.
D) The product class is mature.
E) Brand usage for the product is very high.
D
Business
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The response rate in mail surveys is often very low
Indicate whether the statement is true or false
Business
One facet of risk in project screening is:
A) The change in manufacturing operations resulting from the project. B) The initial cash outlay. C) The potential for lawsuits or legal obligation. D) The strategic fit of the project with the company.
Business