Most successful companies find that ________ a competitive advantage is almost as difficult as developing a competitive advantage
A) assessing
B) sustaining
C) modifying
D) eliminating
Answer: B
Explanation: Once a company establishes its competitive advantage, you might think that it would be able to rest on its achievement. In fact, today's world is so competitive that few companies can do this. Once they gain an advantage they need to work hard to keep that advantage as rivals scramble to reduce the company's edge or develop an edge of their own. These factors all make sustaining a competitive advantage the correct response.
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How are industrial products distributed?
What will be an ideal response?
A declining stock market index due to lower share prices
A) reduces people's wealth and as a result may reduce their willingness to spend. B) increases people's wealth and as a result may increase their willingness to spend. C) decreases the amount of funds that business firms can raise by selling newly issued stock. D) both A and C of the above. E) both B and C of the above.