Which of the following statements is true of an effective promotional mix?
a. It does not use advertising.
b. It entails indirect, one-way communication.
c. It works for all products of a company.
d. It meets the needs of a target market.
d. It meets the needs of a target market.
Business
You might also like to view...
At most hospitality facilities, heightened capital expenditure activity typically begins at or around year ___?
a. 3 b. 5 c. 7 d. 10
Business
The federal Fair Housing Act is administered by the:
A. Department of Health and Human Services. B. Georgia Real Estate Commission. C. Federal Trade Commission. D. Department of Housing and Urban Development (HUD).
Business