Explain points of parity in a business market with an example
What will be an ideal response?
POPs are attributes or benefits that the brand shares with other brands in the category. POPS help the brand claim
membership in a particular category. For business-to-business products, an important point of parity is the
availability of dealers for parts and service.
Business
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Data that is trended is collected ________
A) at specific time intervals B) at random time intervals C) from specific demographic groups D) from randomly selected consumers E) by consumer relationship management systems
Business
The sales manager who treats each member of the sales force as an individual is displaying the dimension of leadership described as "consideration."
Indicate whether the statement is true or false
Business