It is considered unethical to copy press pick-ups and include them in press kits or on a firm's Web site

Apple encourages customers to form local Apple user groups. This is an example of a ________

A) business partnership program B) joint venture C) club marketing program D) consumer-generated marketing program E) strategic alliance

What should the sales director of RealPlan most likely do before sending salespeople out to call on business buyers for the first time?

A) Make sure the salespeople have talked to businesspeople before. B) Ask the salespeople to rehearse the standard customer presentation. C) Adjust the sales forecast using the normal sales cycle for customers. D) Build long-term strategic alliances by creating systems selling appeals. E) Discuss the differences between consumer buyers and business buyers.