Which of the following statements is true in the context of ethnic markets in the United States?

a. Asian American buying power has decreased significantly.
b. African American buyers are on average older than all other ethnic groups.
c. More than half of Hispanic Americans are of Mexican descent.
d. Asian Americans have the lowest education levels among all other ethnic groups.

ANSWER: c

The term Hispanic encompasses people of many different backgrounds. Nearly sixty percent of Hispanic Americans are of Mexican descent.