However a radio script is structured, it must begin with:
a. An attention-grabbing opening
b. A "soft" lead-in
c. A female announcer, if possible
d. More than one voice
a
Communication & Mass Media
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Believing that the killing of a small child in a poor urban area deserves the same journalistic attention as the killing of a small child in a rich suburban area is an example of
A) a pragmatic ethic. B) a utilitarian ethic. C) an egalitarian ethic. D) the Golden Mean.
Communication & Mass Media
Which of the following steps is not included in Monroe's motivated sequence pattern?
A) Visualization B) Need C) Evaluation D) Attention E) Action
Communication & Mass Media