________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers

A) Publicity campaigns
B) Trade promotions
C) Advertisements
D) Public relations
E) Events and experiences

E

Business

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What is Germany's position with respect to accounting standards harmonization?

A. IFRS should be used as long as they conform to directives set by the European Union. B. German GAAP is not influenced by IFRS. C. Accounting standard harmonization is of little interest to German accounting regulators. D. Germany has no mechanism for ensuring that accounting standards are consistent with IFRS.

Business

What steps can an employee take to address the problem of sexual harassment in the workplace?

What will be an ideal response?

Business