Reporters who are assigned to a specific military unit are said to be

A) volunteers.
B) assignees.
C) embedded.
D) attached.

Answer: C

Communication & Mass Media

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How we want others to perceive us is called impression management

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.It’s a good idea to dive right into writing ad copy without preparation. 2.You can use a lot of that research information you gather to determine the demographic, psychographic, and geographic aspects of your audience. 3.The target market is the group of people you have in mind for an advertisement or an ad campaign. 4.When advertisers market their product to one group and draw a different group of consumers, this is known as the actual audience or the actual consumers. 5.The more you try to cram into an ad, the less lost your readers and viewers will be.

Communication & Mass Media