Use italics to indicate names of aircraft, vessels, and ______________

Proton Corp is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars

This is an example of ________. A) social marketing B) product line filling C) product line stretching D) internal marketing E) cannibalization

In which of the following areas is product publicity NOT very effective?

A) tying a product to a unique representative B) explaining a complicated product C) competing against better funded products D) meeting predetermined sales quotas