The Internet is taking electronic calendars a step further by offering Web-based calendars for free

________ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity

A) Pulsing B) Continuity C) Flighting D) Concentration E) Frequency capping

The inexpensive nature of long-term debt in a firm's capital structure is due to the fact that ________

A) the equity holders are the true owners of the firm B) equity capital has a fixed return C) interest payments are tax-deductible D) equity holders have a higher position in the priority of claims