The energizing force that stimulates behavior to satisfy a need is referred to as

Neal Murphy sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services. Neal is using ________.

A) direct-response television advertising B) Internet-based infomercials C) B2B online marketing D) prime-time selling E) vodcasting

A marketing ________ is a road map for the marketing actions of an organization for a specific future time period.

A. mix B. plan C. program D. objective