Which of the following is an example of a brick-and-click company?
A) IFB Industries, a company that sells products using various channels such as Internet, retailers, direct outlets, and franchisees.
B) Opera, a Web browser and Internet suite developed by Opera Software, performs common tasks such as displaying Web sites and sending and receiving e-mail messages.
C) Atrutron, a company that offers its customers access to the Internet using data transmission technology.
D) eBay Inc., an American company, facilitates online auctions and shopping to people and businesses across the globe to buy and sell a broad variety of goods and services.
E) Yahoo! Inc., an American corporation, provides services via the Internet such as directories, e-mail, news, advertising, online mapping, and so on.
A
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Madame Tussaud's wax museum is a popular tourist attraction in London. The museum charges higher entry rates for tourists compared to locals. This form of price discrimination is known as ________ pricing
A) customer-segment B) image C) location D) special customer E) special event
Which statement concerning marketing research in retailing is not correct?
a. The use of intuition is an example of the use of marketing research in retailing. b. Marketing research reduces a retailer's risk. c. Marketing research should be a continuous process. d. Marketing research can involve such facets of a retailer's strategy as pricing, location, and store image.