The story of USAA Insurance company's refund of premiums for military personnel in the Gulf War illustrates that:
A) profits are not important to some successful companies.
B) illustrated USAA's cultural value of treating customers the way you'd want to be treated.
C) insurance companies are almost all open and generous.
D) USAA makes significant profits through ridged cost controls.
B) illustrated USAA's cultural value of treating customers the way you'd want to be treated.
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Product homologation is a term used in many countries to
A. describe the changes mandated by the local product and service standards. B. describe the influence of the manufacturing country on a consumer's perception of a product. C. define the process by which innovation spreads in a new market. D. describe the process of establishing new technical standards for a product. E. describe the process of marketing products similar to the ones already on the market in a manner as congruent as possible with existing cultural norms.
Your family's house needs a new roof. In order to find out which roofers are reliable and charge fair prices, your family should call your local _____.
(A) Business franchise (B) Service cooperative (C) Labor union (D) Better Business Bureau