In the closing section of a routine request, ________ would be out of place
A) asking a series of questions
B) requesting some specific action
C) expressing your goodwill and appreciation
D) providing your contact information
E) including relevant deadlines
Answer: A
Explanation: A) Close routine requests with a request for some specific action, information about how you may be reached, and an expression of appreciation.
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Which of the following is considered to be a more advanced form of information search wherein the person might phone friends or go online to secure information about a product or service?
A) heightened attention B) short-term memory processing C) subliminal processing of information D) long-term memory processing E) active information search
Most large companies prefer to use external marketing research consultants rather than employ their own marketing research department
Indicate whether the statement is true or false