What is direct marketing? What are the various channels that direct marketers use?
What will be an ideal response?
Direct marketing is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Direct marketers can use a number of channels to reach individual prospects and customers: direct mail, catalog marketing, telemarketing, interactive TV, kiosks, Web sites, and mobile devices.
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Which of the following describes the efficacy of legislation like the California Transparency in Supply Chains Act?
A. It is ineffective because it only requires disclosure of information about suppliers' working conditions and does not govern those suppliers B. It is effective because it requires disclosure of information about suppliers' working conditions and does not govern those suppliers. C. It is ineffective because it uses consumer stakeholders to pressure suppliers and make changes. D. It is effective because it expects NGOs, state governments, and political action committees to influence suppliers' working conditions.
Marketers optimally can make their presence felt by ________
A) distributing messages about everything they do, no matter how trivial B) understanding the needs of their customers and how to influence them C) holding regular news conferences D) getting their employees to blog about their organization's products E) purchasing advertising air time during the Super Bowl