Conversion is using one person's funds to pay for another person's property.

________ help companies reach many prospects that are not reached through their sales forces

A) Trade shows B) Rebates C) Allowances D) Point-of-purchase promotions E) Sweepstakes

A seller offers a ________ to trade-channel members who perform certain functions, such as selling, storing, and record keeping

A) functional discount B) storage allowance C) cash discount D) promotional allowance E) quantity discount