You are in the redesign phase of a change initiative. You have just finished learning how customers conduct business effectively. Based on the change initiative process discussed in the text, you now need to:
a. Develop a sales strategy that defines how the company deploys its sales resources.
b. Redesign the tactics used in selling the different type of customer base.
c. Implement the changes immediately.
d. Both a and b above.
e. All of the above.
Ans: d. Both a and b above.
You might also like to view...
The system through which customers have access to your product or service to be able to purchase it represents:
A) the channels of distribution. B) sales promotion. C) advertising. D) public relations.
Which of the following is most likely to be included in the opening statement presented by a party during a hearing procedure for the arbitration of a grievance?
a. the questions to be asked to the other party during cross examination b. the relief sought by the party c. the rules of evidence to be followed during the hearing d. the general bargaining practices followed in the industry