To achieve the goals of a bad-news message, you should

A) use general language to cushion the impact of the negative news.
B) persuade the reader that the decision is reasonable.
C) apologize for having to make the decision.
D) indicate the personal reasons for the decision.
E) choose the direct plan based on the "you" attitude.

B

Business

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Which of the following is a comprehensive review and assessment of a company's marketing environment?

A) a marketing plan B) a marketing audit C) a marketing mix analysis D) a portfolio analysis E) a balanced scorecard

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A retailer's ability to understand and predict the effects of controllable and uncontrollable variables is enhanced by the use of marketing research

Indicate whether the statement is true or false

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