Which of the following creates the most interest in an audience?

Mass communication is a form of communication in which

a. a source addresses a large audience with a personalized message. b. a receiver addresses a large audience with the same or similar message. c. a source addresses a large audience with the same or similar message. d. a receiver addresses a large audience with a personalized message.

__________ is emotional appeal that taps the values and feelings of audience members

a. Ethos b. Pathos c. Logos d. Mythos e. none of these