Berry's is a chain of shoe stores. The marketing team suggested that the company use permission marketing instead of interruption marketing. How can this benefit the company?
What will be an ideal response?
Student answers may vary.
Using permission marketing, the practice of marketing to consumers only after gaining their expressed permission, Berry's can develop stronger consumer relationships by respecting consumers' wishes and sending messages only when they express a willingness to become more involved with the brand.
You might also like to view...
Sona is forecasting its financial statements for Year 2. Selected financial information for Years 1 and 2 is provided in the table. In Year 2 Sona is planning to invest $50 million in CAPEX and forecasted depreciation is $16 million
What is the Net Property, Plant and Equipment balance in Year 2? Selected Financial Information Sona Inc ($ millions) Year 1 Year 2 PP&E $150 Depreciation 20 16 CAPEX 30 50 A) $184 B) $194 C) $203 D) $209 E) $211
Bear Stearns' stock price closed at $98, $103, $58, $29, $4 over five successive weeks. The weekly standard deviation of the stock price calculated from this sample is ________
A) $30.07 B) $49.40 C) $42.96 D) $34.37